Tips for Developing Attractive Mobile Applications

The use of cellular applications or better known as mobile applications is expected to continue to increase each year.

Data released by Gartner said that the trend of using mobile applications downloaded in 2015 was 170 billion. This figure, is expected to increase to 270 billion in 2017. This shows, the trend of increasing the use of mobile applications almost doubled until 2017.

The same thing happens in terms of income. According to data released by Statista, in 2015 revenue from mobile applications worldwide reached US $ 45 billion, and is predicted to rise to US $ 76 billion in 2017.

In utilizing the mobile applications trend, Ardian Franindo, Head Of Mobile Solution Suitmedia, provides advice that needs to be considered for developers and business people to develop mobile applications so that updates are always up to date.

Here are five important points that must be considered by application developers.

First, determine clear application objectives and market segments. A good technology product is to have a goal and can solve existing problems.

“Like a messenger application , which is able to solve communication problems cheaply or is currently popular, namely the application to order motorbikes and taxis, so that it can facilitate public transportation problems in the community,” Franindo explained in a press release on Monday (6/7).

Second, using a good User Interface (UI) and User Experience (UX). The UI determines the aesthetics of the application, and UX determines the sense of application that is comfortable and fun. Based on Flurry analytics , 42 percent of users uninstalled because of poor UI / UX.

“So, follow the official rules of each platform. Usually there is a design update for each platform once a year . See and feel other similar applications for benchmarking ,” Franindo said.

Third, create applications that are easy to understand, relevant and fast. The main page is the main feature that answers consumer problems. For news portals and e-commerce, give a clear search / sort / filter button , because consumers want relevant data / products, you should use suggestions based on profile or track history.

“Include a cache feature so that the news can be read offline. Perform performance tests on several devices. One of the obstacles in mobile applications is multi devices that sometimes have different characteristics,” he added.

Fourth, synergy with existing social media and mobile / websites . Give the application the ability to access shares to social media so that logins can be through social media to facilitate users.

“For business or e-commerce support applications, it is always synergized with mobile / website , especially e-commerce. Use mobile / website to increase the number of new users,” Franindo said.

Finally, listen to consumer needs. So that applications can continue to grow, listening to what consumers want is something that must be fulfilled. Facilitate consumer reviews in the market ( play store / app store ).

“Install tracking tools on applications so you can google analytics / adword / flurry and so on. Learn the results of tracking and review to find out which features / flow are preferred or disliked by consumers to determine further development,” he added.