Marketing is one of the important things that must be done when running a business, both new businesses and old businesses that have been pioneered for years. Before running marketing, the first thing to do is to determine the marketing concepts and marketing strategies that are effective in selling our products.
With the many small businesses that are popping up now, it is necessary to have the right marketing strategy in order to attract consumers. Although difficult, but if you focus on planning the marketing strategy, it is not impossible that your small business can grow into a big one.
In general, small businesses have a marketing budget that is relatively small compared to large-scale businesses. With such a minimal budget, of course you must be more creative in determining the right marketing strategy. Well, here is a way you can optimize marketing even with limited funds:
Collaborate with employers or your partners in advertising, such as sending product offers to customers or giving discounts for purchasing certain packages.
Introducing your product and business through several free media. It aims to help consumers search for what products you offer, such as publications through the internet by involving the environment around your business, and others.
Effective Marketing Strategy
In preparing a marketing strategy for small businesses, you need to pay attention to several things, including:
1. Consistency
Consistency is needed in all marketing areas. The goal is to help reduce marketing costs and increase the effectiveness of brand creation.
2. Planning
In carrying out the marketing concept for small businesses, careful planning is needed in order to obtain many customers. Therefore, take as much time as possible to plan effective marketing strategies, marketing budgets needed, and other concepts so that your small business can grow rapidly.
3. Strategy
Strategy is the basis for continuing marketing activities that have been planned before. Some things that are usually discussed when developing a strategic plan are who is the target market, how to target customers, and how to keep existing customers as regular customers.
4. Target Market
Define exactly what market share is being addressed. You do this by choosing one or more market segments to enter. This aims to clarify the target market as you want to enter so that the marketing concept you want to make is easier to implement.
5. Budget
This is the hardest part because it requires the right level of accuracy in calculating the marketing budget needed. Because of the budget that has been made, can determine how much funding is needed to do marketing.
6. Marketing Mix
The marketing mix is generally explained as a product, price, place and promotion. As an entrepreneur, of course you need to decide specifically on a product or service, what price is appropriate, how and where you will distribute the products you need, and how to let other people know about what products you are offering. You can also use the services of a digital marketing company to market your product. One of them is the Logique Digital india company that has handled and promoted the products and services of various business partners to succeed and develop.
7. Website
Today, all business ventures need a website to provide information about the product you are offering, because nearly 60 percent of consumers who come to get information through the internet. Logique Digital india also provides website creation services for your products.
8. Branding
Branding is a process that determines whether consumers receive products from companies that make them. Small businesses certainly need a brand, starting from the images, logos and superior products they produce so that they can be recognized by the community so that they grow. To do branding, Logique Digital india is ready to help you in the design process of the brand you want to make, starting from images, logos and various other design forms.
9. SNS Operation
SNS operation is one strategy that uses social media to carry out promotions and advertisements. Doing this is quite easy, you just need to create a social media account and do promotions with interesting content. If necessary, use paid media to increase the level of visits to your social media, such as Keyword Planner, Facebook Ads, Twitter Ads, Instagram Ads and others.
If you need help to increase the number of prospects or conversions by using advertisements, digital marketing strategies, marketing through social media, etc. Logique Digital india will provide effective services for you and your company.
10. Customer Relationship Management
To be able to create loyal and consistent consumers, it certainly requires managing good relationships with customers. You certainly don’t want your customers to run to other companies. Because of that, make good management of relationships with customers, such as making customer-specific member cards and giving discounts to the members. Logique Digital india also provides customer management system (CRM) manufacturing services or large-scale membership management systems.
11. Mobile Marketing
With the rise of users of smart phones and tablets, of course making marketing and content messages for mobile platforms is a must. That is because more and more consumers are viewing content, receiving e-mails and buying products using this smartphone.
Because of that, your company needs to immediately redesign the website and blog to be more responsive to the Smartphone. Data notes that around 30 to 40% of traffic flows come from mobile devices. It is very important to reach mobile users precisely because their contribution to the level of web visits in india is very large.
Logique Digital india also develops responsive websites that can optimize the appearance of the website (UI) according to the screen size. We can also flexibly offer and implement the use of new technologies such as PWA or AMP.
That’s the marketing strategy that you can do so that your business can develop more quickly and precisely. Well, if you want your business to be successful and developing, you can also use the services of a marketing strategy through the company that provides it. One of them is Logique Digital india which helps you in carrying out an effective marketing strategy for your business and has experience in various foreign and domestic projects.
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